Paul Potratz is the COO of Potratz Advertising Agency in New York. They work with businesses creating top funnel brand strategies, consumer engagement, and content on websites, social media and sales training.
Paul worked in both radio and television, and then made his way to an ad agency. In 2003, he made the decision to start his own advertising agency.
“Every business is like the seasons; you have to stay motivated when things slow down because it’s just right around the corner before they start to pick up again.”
“One thing about entrepreneurship (is) if you’re motivated by always reinventing with change, then I feel you will always be successful.”
Paul identifies current global customer service as an essential component of your business.
“You don’t have anything if you don’t have customer experience.”
A part of great customer service is showing the clients how much they are appreciated. Paul and his customer service team created a way of letting his clients know how important they are with Coffee Mug Strategies. These mugs have strategy options that are tailored to the business and create leads.
“We’ve heard it over and over and over it’s much easier and much less expensive to keep a client than always trying to be adding new clients.”
Building great content on your website, providing research, having comparisons and providing it to your potential clients will invite them in, and make them more comfortable to purchase from you.
“Become a content machine, get that content on your website and then take them to the next logical step.”
Paul talks about how he stays motivated. Other than loving what he does, he likes getting in on the action.
“Roll your sleeves up once in a while. Granted, we can’t always do that because you can’t scale but you can do it every once in a while and it gives you the sense of excitement.”
INTERVIEW LINKS:
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“As a Man Thinketh” by James Allen
“Man’s Search for Meaning” by Viktor Frankl
“The Energy Bus” by Jon Gordon
“Scientific Advertising” by Claude Hopkins