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Navigating the Customer Experience

Join host Yanique Grant as she takes you on a journey with global entrepreneurs and subject matter experts that can help you to navigate your customer experience. Learn what customers really want and how businesses can understand the psychology of each customer or business that they engage with. We will be looking at technology, leadership, customer service charters and strategies, training and development, complaint management, service recovery and so much more!
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Navigating the Customer Experience
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Aug 16, 2016

Marc Mawhinney is on a mission to help coaches build stronger businesses! A lifelong entrepreneur, he achieves this with his podcast, “Natural Born Coaches”, and his 1:1, group and online coaching programs. He frequently makes media appearances and is a contributor for Entrepreneur.com. You can learn more about Marc at NaturalBornCoaches.com!

We have all been taught that the customer is always right, but Marc has a slightly different view on this topic. Marc has experience in both brick and mortar and online businesses, and from those experiences he feels that there needs to be a common area where the client and the business have mutual respect for each other.

“I think there has to be a balance and there has to be respect between both the business person and the customer.”

After Marc’s experience in Real Estate and dealing with all types of clients, Marc’s coaching business allows him to have the freedom to have more control over who is a well-fitted client for him.

“I can say that I am much less stressed. I look at where I am today compared to when I was twenty-something and doing real estate, with coaching I can say that I really have fun working with my clients because I have a tighter set of criteria with who I work with.”

When Marc was asked his thoughts on the controversy of turnaround times regarding responding to emails, Marc feels he does not have an obligation to drop what he is doing in order to have a quick turnaround and 24 hours is a reasonable amount of time to reply.

“I’m not surprised if it takes a few days for someone to get back to me because if they’re successful, they’re busy!”

Marc shares some everyday solutions that could help improve customer service on a global level.

“I think it is really important to put yourself in the customer’s shoes, which sounds like common sense but I don’t think it is very common. What I’ve always made an effort (before when I was in real estate and now and with coaching) to try and put myself in the customer’s shoes and look at it that way.”

Marc stays motivated by reading a lot of motivational and personal development books, but also he blocks people out of his life that are not supporters of him, which is something he has gotten better at over time.

“The other way I stay motivated and conserve energy is I don’t jump into things that don’t warrant my energy.”

Marc says the biggest online resource, tool or app that he cannot live without would be his online calendar. This is how Marc controls his time and schedules for each day.

We would welcome a subscribe, rate and review for the show and also that the listeners can come hang out at Navigating the Customer Experience Community on Facebook. This is a private Facebook group for our listeners and past guests to come over share insights and industry trending topics and discussions on business and customer experience – click here!

INTERVIEW LINKS:

www.NaturalBornCoaches.com

www.TheCoachingJungle.com

www.YourFirstFiveClients.com

www.NaturalBornCoaches.com/ABCbook

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