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Navigating the Customer Experience

Join host Yanique Grant as she takes you on a journey with global entrepreneurs and subject matter experts that can help you to navigate your customer experience. Learn what customers really want and how businesses can understand the psychology of each customer or business that they engage with. We will be looking at technology, leadership, customer service charters and strategies, training and development, complaint management, service recovery and so much more!
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Feb 7, 2017

Angie Fisher founded and created Coaching Success Systems in 2011 as a way to provide busy business owners with the full range of resources they need to accomplish their goals. What began as a part-time position became a full-time thriving business by 2012 providing copywriting, graphic design, administrative and marketing assistance and more to several successful coaching entrepreneurs. Over the last 3 years, Angie has continued to grow a thriving business by creating a team of 15 talented support members. Coaching Success Systems provides valuable services to clients all over the world. As a mother of 3 children and an entrepreneur, Angie understands the importance of providing solutions that will help you reduce stress, grow your personal wealth, decrease overwhelm, stabilize your business during hectic times and find more free time to do what you enjoy. Angie’s passion for helping entrepreneurs succeed has led her to author several free reports you can find on her website at www.coachingsuccesssystems.com, each report can provide you with tips that you can implement today to save time, grow your business and spend more time with those that you care about and are close to.

 

Question

  • Tell us a little bit about yourself and your journey
  • Can you tell us a little about what is it that you do and how is it that you make life simpler for other entrepreneurs?
  • As a small business owner, what are your views on customer experience?
  • What if a leader is not big on automation, what are some of the tips you help to get those entrepreneurs into a mindset that will allow them to transform their business?
  • How do you stay motivated every day?
  • What are some important considerations that you would recommend to business owner they take into account moving into the online space in order to be successful?
  • For running a business at home, how do you balance that and what are some of the things you would recommend to an entrepreneur to take into consideration to be successful?
  • What is the one online resource, website, tool or app that you absolutely cannot live without in your business?
  • What are some of the books that have had the biggest impact on you?
  • What is one thing in your life right now that you are really excited about – something that you are working on to develop yourself or people?
  • Where can our listeners find your information online?
  • What is one quote or saying that you live by or that inspires you in times of adversity?

 

Highlights

  • Angie Fisher stated that as an entrepreneur, that definitely had challenges but that’s okay because she feels like that’s why she is where she is today because of the challenges and the wins and all the triumphs. Definitely challenges throughout the 6 years she has been in business. She started the business as a part-time, not so much as a hobby but doing a little bit of extra income after she had her son and it quickly turned into a thriving business and she had to make some tough decisions as not only as an entrepreneur but a parent and still stay grounded to her “WHY”and she continues to develop that and continue to grow her business but to also keep her family in mind at the same time.
  • Angie stated that they help entrepreneurs and even companies and business owners use delegation and use the power of delegation to get more done in their business, they also help them conquer technology and guide them so that they don’t have to know how to do everything in their business, they can stay in their zone of genius and where they are an expert at and do what they love and they take care of all of the rest. Angie and her team create foundational services so that entrepreneurs and companies can stay in that zone of genius and do what they want and they can take care of everything else to keep their business thriving.
  • Angie stated that it is one of the main areas of a business, in any business customer service and customer experience is a part of the bread and butter, it’s what makes your business successful not only short term but long term, it can make or break a business and good word spreads well but bad experiences spread like wild fire, so it’s our obligation as business owners and entrepreneurs to make sure that there are measures in place initially and those measures are being monitored and checked and reviewed by your team or by someone other than yourself often to ensure that the customer experience is there and it’s what you want it to be, it’s not unnecessarily a cookie cutter, it’s you want the feel of and what you want your customers to experience when they are working with you or buying from you.

Yanique shared that as a business owner herself who lives in Jamaica, she finds that customer experience is driven or inspired by the person that’s leading the company, so leadership is very important.

Angie stated that leadership creates the whole moral of the company and that moral trickles down to the customer experience and the results of the business, so leaders need to really follow the 3 C’s, have communication, be consistent and have compassion and they also need to teach their staff or their team the same morals. It’s really important to not forget what it’s like to be on the other side of the desk, or the computer or the monitor or the cash register, wherever your customer is sitting, to not forget what that experience is like, so leaders need to understand and help their staff to know and remember that and that can’t go away it doesn’t matter what size your business is, there has to be someone in charge of remembering what that’s like and ensuring that that’s still powerful. Angie stated that the employees could have those values themselves, they could be a great communicator, they could be a consistent person, they could have compassion but the real power comes from the leader teaching the staff on how to implement that in the business, how to reflect that in the business, the tone, the voice, the service, the product, all of that plays into it and the leader really needs to guide those employees to help them understand that and they will look up to that leader because of how they are acting, they are a role model.

  • Angie shared that she always suggests that when they are in that situation, when an entrepreneur or business owner feels that way, you start small. You always have to start somewhere and starting small and guiding them and letting them know and building trust with them that, “We can handle this and here’s a plan, short term and long term on how we can help and here’s the first step we’re going to take.” They take their hand and walk along the journey with them and start on a project they feel like they could delegate out and it’s not going to have a huge impact on their business or it’s not going to be customer facing. It is something they can be done behind the scenes and in a worst case scenario, if it’s completely messed up or if it doesn’t happen which I haven’t happen but an entrepreneur says, “What’s the worst thing that could happen today?” then their customers, their business is not directly affected by a small task that they are going to start doing for them and then once that task is done, they build more rapport and they continue to do more and more for them and the whole time they are still practicing communication and consistency and compassion. They do that within her team and make sure that their clients feel like they are taken care of and they can trust them to help them get started which sometimes can be difficult but it’s very promising because entrepreneurs are very open to delegation and very accepting once they have experienced it and get a taste in their mouth.
  • Angie shared that there are a few things that keeps her motivated and we all need those motivators to keep some fire within us and she really loves what she does, she’s a leader and a teacher and an organizer at heart so this industry fits her well which gives her motivation. She knows at the end of the day that other entrepreneurs and companies are relying on her to help them with their challenges, challenges she faced on her own and help them work towards their life of success and goals so that’s what keeps her going because she knows she has sat in their chair before, she knows what it’s like to be scared, she knows what it’s like to be tired and to stay up late at night and to get up early in the morning and to sometimes have to tell your family no you can’t do something because you have to work, she knows what that feels like and she wants to take that away from them and tell them have more freedom in their business. That’s the big motivator for her and the last one would be her family and her kids because she wants to teach her kids by action not only by words and she feels like being an entrepreneur and being a role model to them is powerful and it shows them that they too can be entrepreneurs if they wish too later.
  • Angie shared that what they should take into consideration is to remember that you are going to take care of the customers that you have now and be okay if they do not want to transition online as well. You have a different market online, you can have a different market online and you can stay and take care of your customers and have them experience the same service they have in your store, so remember that, not everybody is going to transition and agree with that and that’s okay. Also think of it a little bit differently when you move to online, it is a different space and how can you as a brick and mortar business relay the voice, the tone, the feel that business has, how can you relay that online, how can you have your new customers online experience the same thing they experience when they walk into your store, when they pay for their products, when they are greeted throughout the store, make sure that it is consistent and don’t lose that value.

Angie stated that she truly believes in consistency, if you aren’t consistent then there is lack of trust and lack of trust will get you no where. You will not have customers and you will have trouble growing your business when you don’t have the trust of your clients and so consistency goes a long way.

Yanique Grant shared that consistency is one of the founding characteristics of a business that offers quality customer experiences, if you look at the Zappos of the world and the Amazons of the world, they are consistent in their service delivery and if they are not consistent, their service recovery strategy is extremely successful in winning that customer back over at the first point of contact because they know how important it is to retain their existing customers.

 

Angie stated that a lot of entrepreneurs want to fish the sea, they want to get new leads and new clients but we always have to remember to take care of the clients we currently have and we already have them, they have already raised their hand and said, “I have bought from you or I want more from you” so we should pay attention them and it may be easier and cheaper to sell more to them than to go out and try to get a whole lot more leads of new clients. There is a balance there but be sure that you are paying attention to those that already love you.

 

  • As an entrepreneur running a business from home as she struggled with it for a while, the balance of it was hard, she’s not saying that it’s perfect at this point, life changes, days are different, she is adapting and changing this process as her life, her family and her business grows. The tips that she would give is that you have to take time for yourself to build your business, it is going to take you putting sometime on the calendar or on the refrigerator, taking a highlighter and highlighting some time out and being clear that, “This is my time” and having an office with a door that shuts and not to be inconsiderate or rude to your family but that’s a sign that, “This is my time, this is my business time and I need this time to grow my business because this is important to me” and it won’t grow if you aren’t able to spend time on it. So shutting the door would be one of her big tips, it seems so simple and it kind of seems silly but it’s so important because you have kids coming, “Mom, where is this, mom, what are we having for dinner, what are having for lunch?” and you don’t have that barrier, so when you have that barrier, it really shows them a more serious measure and respect and boundaries. Also planning ahead, you want to be sure you have your to do list and this to do list should not have10 or 15 items on it, it needs to have 3-5 things that are your top priority, ”These are the things I need to get done in this period of time” and it’s not something that you plan right before you start work, when you are ready and kid free or you have your time to work, it’s literally sitting down at your computer and you start working, it’s no planning, it’s doing, implementing at that time. Plan ahead, if it’s the night before, if it’s the Sunday before the week, whatever that looks like, plan ahead and have a system in place and that kind of move her in the other systems and processes are truly going to save you a ton of time and if you’re not wired like that, what she would suggest is as your setting your business up, think about how if someone else was to do this job what would they need, so this might look like a checklist of what you’re doing and what needs to be done in your business and as you move forward and do more and more in your business, the checklists are going to grow and you just create them as you go and set them aside and have a process for yourself and before you know it, you’re going to have an operations manual and when it’s time to delegate, you’re going to be able to easily delegate because you have followed these checklists and someone else can do the same thing.

Yanique stated that this is applicable even if it’s you alone in the business in the first 6 months; you can put that structure in place so that when the opportunity comes for expansion and scaling, delegation is a much smoother process.

Angie agreed and shared that delegating early is the key but she also understands that that’s not possible sometimes, so being ready because when you bring a team into chaos which is most of the time a business that has experienced growth, it is chaos behind the scene because you are working hard to keep everything floating and nothing dropping and so you bring in a team or a virtual assistant or a coach into it to help you, they are coming into a little chaos and it makes it stressful for the business owner, it can make it stressful for the team and it makes it more difficult to move forward, it takes more investment of time. Setting up those things early and especially when you’re growing, you have a little bit of extra time, even if you have a family at home, you still have the time and it’s worth it to take the extra 15-30 minutes while you’re doing the task to make the checklist along the way.

  • Angie shared that a Project Management System. She that it’s the life of her business, it is what helps it keep going, she and her time and her clients work out of it. They have a Project Management System where they communicate, that’s where tasks are set, that’s where passwords are saved because it’s a secure site, that’s where everything happens, it’s kind of the heart and brain of your body, that’s what a Project Management System is to her business. The project management system Angie and her team uses is com.
  • Angie stated that she has 2 books that have impacted her. The Slight Edge: Secret to a Successful Life by Jeff Olson, it’s a book about taking small steps and actions each day to work towards your big goal and at the end of the day we have 2 choices, we can take the positive side and we can take the negative side and regardless of what side you choose, those are going to compound and those are going get you to a bigger goal negative or positive so it’s really important to remember that the small steps that you take each day are going get you somewhere and just to pay attention to where that somewhere is, what are you working towards. Her second book is Thank & Grow Rich: A 30-Day Experiment in Shameless Gratitude and Unabashed Joy by Pam Grout, it is a book about living a life full of gratitude and stepping back to be thankful for what you have now, you can still wish for more and want for more because we are human and we want that but it’s taking a look at being thankful for what you already have in front of you and what you’ve been given or what you have received that got you to where you are today, those are her 2 favorite books that have helped her throughout her life and business.
  • Angie shared that the one thing that is working on right now is that she is building out a new service in her business and it is narrowing on My Zone of Genius. My Zone of Genius is being a leader and delegating and taking care of a lot of balls in the air and keeping everything in motion and setting up a system in process for that. She is beginning to offer a service to businesses, companies and online entrepreneurs to where she is setting up the systems and processes personally, she is guiding them and putting their business under a microscope to see where there are gaps and where things could be fixed, where they could gain more clients or have better client retention, have a better client experience, she is really excited to offer that in the coming weeks, the product will be launched on February 14, 2017 and being one to one with other companies and businesses.
  • Angie shared that listeners can find her at -

www.coachingsuccesssystems.com

Angie Fisher Facebook

Angie Fisher Twitter

Angie Fisher YouTube

Angie Fisher Pinterest

Angie Fisher LinkedIn

Project Management Teamwork App

 

  • Angie shared one of her own quote, which is, Your knowledge and experience is enough.” She stated that a lot time people don’t feel like they are enough or that they know enough or that they have enough but you are enough and she also wants entrepreneurs to remember that because sometimes it can be a very lonely world.

Links

 

 

Listeners of This Episode #40 – Receive a Free Gift from Our Guest Angie Fisher

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